Testing AI Crawlability on a Static Hugo Site
Context
I wanted to understand how AI-powered search tools — things like ChatGPT browsing, Perplexity, and Google’s AI Overviews — actually crawl and interpret a static site. Most SEO advice is still written for traditional search engines. Does structured data actually help AI crawlers, or are they just parsing the raw HTML?
The question: if I add JSON-LD schema markup to a simple Hugo site, does it measurably change how AI tools understand and reference the content?